In today’s world, there seems to be quite an extended array of uses for artificial intelligence. Whenever “artificial intelligence” is mentioned, it’s safe to bet that one of the first things that come to mind are stuff in Hollywood films, computing, and gaming. But quite interestingly, it’s one innovation that can actually help your business grow in ways you never thought was possible. Now once you learn of those different ways to utilize AI for business purposes, you will realize that you could have taken advantage of it before.
1 – Digital Advertising
In the current trend of advertising, businesses and companies put in tons of effort as well as resources in coming up with advertisements for brand creation and promotion and every business owner or manager can’t deny that. If you don’t know it yet, digital advertising with the aid of AI will finally take the heavy weight off your shoulders. The fact is you conveniently can hire and pay for the services of an artificial intelligence expert and let this individual use his magic to do a digital transformation of your brand. Through a digital transformation, there’s a certain projected increase in your sales leads, plus the fact that you will be able to save a lot of time and effort in doing marketing.
2 – Customer Service
One of the areas in which businesses and companies seem to lack new strategies and methods for efficiency is customer service. What AI does is that it affords you the opportunity to give your clients a more personalized experience in engaging with your brand and with it, personalization in customer services easily becomes a standard in your marketing plan. For example, it’s not a far-fetched idea to use AI personal assistants, i.e, chatbots to replace actual humans in establishing customer service communication with customers.
Search Engine Optimization Campaign
There is no doubt that the most significant contribution of artificial intelligence in SEO is the tool called voice search. As a matter of fact, many things you use today for convenient communication and access to the web are attributed to AI’s voice search innovation. Just think of technologies you use Cortana, Siri, and Alexa. All of them were built and made possible for mass consumption because of artificial intelligence. As for your business, AI is a great tool for content marketing. No, we’re not talking about content spinning or mass page building. You must understand that AI as used in content marketing isn’t really about creating thousands of articles in one click. It’s much more sophisticated than that, say the use of automatically generated content for customizing news feeds and taking advantage of predictive intelligence.
Lastly, don’t be too concerned about your lack of knowledge in AI since you easily can hire an artificial intelligence expert to help you with the entire process.